How Businesses Can Find “Hidden Workers” (HBR)
Even before the Covid-19 pandemic, low- and middle-skill workers struggled to find and retain steady work. Now, many of these workers are considered “essential,” while many others are unemployed and struggling to find work. As the pandemic eases throughout 2021, companies will be looking to hire, and these workers are ready and willing. But there are several, persistent barriers in the way, including caregiving responsibilities and a lack of official credentials. So, in order to capitalize on their strengths and talents, leaders need to understand what’s preventing them from hiring “hidden workers” in the first place and how to better reach them.